Making every touch point count

Digital marketing is so much more than simply ensuring that your website is up‑to‑date and sending out an email every now and then. To make the most of the digital arena, we first need to fully understand you, your business and your customers. From here, we can optimise your digital marketing strategy and help you enjoy campaigns that return outstanding results.


Web to Print

Web to Print, also known as web2print, print e‑commerce or remote publishing, is not exclusively for printed items. In broad terms, it is the practice of ordering items through a website. In practice it is different from most public websites, as the site is usually exclusive to your business, often carrying your branding, and only offers the specific products that you have pre‑defined in the setup phase. The commercial benefits are a significant reduction in on-going order admin, whilst increasing brand integrity. Other benefits include budget control, dynamic personalisation, proofing, order management, approval workflows, status tracking, business integration and a single source of invoicing. You have the added bonus of knowing that you are in complete control of every aspect, even when personalisation plays a key role. From your business stationery to marketing literature and promotional products – tailoring your communications to be relevant and engaging directly from your web browser has never been easier. Talk to us about how web to print can help your business.


Cross media marketing

Having a meaningful two‑way conversation with your customers is the best way to increase sales and retain your customer loyalty. The problem with this is that it can take up a lot of your time. By using a Cross Media Campaign you can do it efficiently and with a much greater understanding of your customers’ behaviour.
Mapping out a multi‑touch Cross Media Campaign removes the leg‑work, by automatically triggering events, based upon the actions of your customers and keeping the personal touch. You can even add in steps to make sure that you personally contact the customer at the right time, focusing your efforts where they are really needed.
Having your contacts centralised and segmented in one database, integrating with your CRM, and keeping your customer data where it belongs, is not only a simple way of managing your campaigns, but it also frees up your time, by automatically triggering exactly the right message at exactly the right time. This is all done using industry best‑practices to ensure that your hard‑earned reputation is safeguarded. Further integration with email service providers, offers peace of mind on security and keeps your message relevant. This ensures that you are only sending emails to the people who want to receive your broadcast.


Augmented reality

Augmented reality has been around for a few years, but is now on the cusp of really taking off. As mobile and Internet technology improves, adding enriched relevant information to marketing literature, is making digital information much more accessible. The addition of the virtual experience to traditional marketing pieces is an amazing tool, to visualise additional content, enhance the user experience and increase loyalty, while delivering sales intelligence data around your customers’ experience. If you are looking to connect the physical and digital world, in and around your sales and marketing activities, get in touch to see how we can help you to stay ahead of the game.

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